Last updated: February 6, 2026
ARU Interactive ("we," "our," or "us") builds and publishes iOS and Android applications and provides app development and publishing services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our Services, including when you visit our website, use our apps, or engage with us as a client.
Information You Provide: Name, email address, company details, billing information, and other details you submit through forms, contracts, or support communications.
App Usage Data: Interaction data such as features used, session duration, crash reports, and performance diagnostics.
Device Information: Device identifiers, OS version, app version, language, and region settings.
Location Data: If an app you use requests it, we may collect approximate or precise location with your permission.
Client Project Data: For development or publishing clients, we process content, assets, credentials, and analytics data necessary to deliver Services.
We process personal data based on one or more of the following: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving our Services.
Service Providers: We use vendors for hosting, analytics, customer support, payment processing, and communication tools. They access information only to perform services on our behalf.
App Store Platforms: If you use our apps, information may be shared with Apple App Store or Google Play as required for distribution, compliance, and billing.
Legal and Safety: We may disclose information to comply with law, protect rights, and prevent fraud or security issues.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. This includes encryption in transit, access controls, and secure infrastructure. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of data and applicable requirements.
Access: Request a copy of the personal information we hold.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Request deletion of personal information, subject to legal or contractual obligations.
Opt-Out: Unsubscribe from marketing emails and manage app permissions such as location services.
Do Not Track: Our website does not respond to Do Not Track signals at this time.
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us so we can delete it.
Our apps and website may contain links to third-party services. This Privacy Policy does not apply to those services. Please review their privacy practices before sharing information with them.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy and updating the "Last updated" date at the top of this page.
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
ARU Interactive
Email: privacy@aruinteractive.com
Address: Wapda Town, Lahore, PK 54000